Services
Full-spectrum search consulting
Strategy and execution across the entire search landscape — traditional, paid, and answer engines. Engaged solo or as a fractional growth lead.
SEO
SEO Strategy & Content Architecture
Built to compound over quarters — not flicker for a week.
- Keyword research and search demand mapping across your category
- Content strategy and topical authority roadmaps tied to revenue
- Information architecture and internal-link engineering
- Entity SEO, schema markup and structured data
- Technical audits and migration plans with zero traffic loss
Outcome
A site that ranks because the content strategy, authority and architecture are aligned — not because of one-off tactics.
SEM
Paid Search & Performance
Precision-targeted Google and Bing campaigns focused on pipeline value and ROAS.
- Account structure rebuilds focused on intent, not just keywords
- Bid strategy, negatives and search-term hygiene
- Performance Max governance — asset groups, audience signals, exclusions
- Landing-page CRO tied to ad concept and query intent
- Attribution modelling and offline conversion imports
Outcome
Lower CPA, higher quality pipeline, and a paid program you can scale without burning budget.
AEO
Answer Engine Optimization
Show up where searches now end: Google AI Overviews, ChatGPT, Perplexity, Claude.
- Entity coverage and Wikipedia/Wikidata grounding
- Citation-shaped content: definitions, comparisons, stat-led summaries
- Schema and structured data tuned for extractive answers
- Brand presence audits across LLMs and AI search surfaces
- Monitoring inclusion in AI Overviews and chatbot citations
Outcome
Become the source AI tools quote when prospects ask about your category.
Not sure which fits?
Most engagements blend two or three. The audit tells you where the leverage is.
Book a Growth Audit